Content is SEO King.

I have been doing a lot of research into Search Engine Optimisation (SEO) and have come to realise that no matter how you tweak your site the one key factor in staying near the top of search engines is content.

Just think all the people who figure out ways to optimise do so usually to the extreme of exhausting it until the search engines scrap that idea and change their ranking procedures. So that little trick to get a boring page to the top has gone and you now need to find a new one, ( or pay someone to tell you the new trick!)

The thing with good content is that it's what the search engines are looking for. So if you have good content that is relevant to your keywords you can look at the long ter optiisation of your site and any changes made by the search engines won't affect you very much, if at all.